Facilitating Use of the F3 News Services and Customizing Content, Advertising and Offers. We may use information collected from cookies and other tracking technology to recognize your browser when you visit the F3 News Services and to attempt to personalize the F3 News Services for each user, to sequence ads and offers in a series, and to track page usage and paths. We may also use collected information to allow editorial content and/or advertising on the F3 News to be targeted to groups of users for whom it is most pertinent. This means that users see editorial content and/or advertising most likely to interest them. In connection with these uses, we may disclose information to third parties.
To deliver our services, we collect, organize, and use non-personal information reflecting your interactions with a variety of websites and applications. This information includes, for example, items such as the date and time of visits to a website, browser information, IP address, browsing behavior, mobile device identifiers, information about use of mobile applications, and the geographic location of a device. We may also collect, organize, and use other non-personal information you voluntarily provide, such as your age and gender. We may also supplement the information we collect with additional non-personal or de-identified information we obtain from other companies. We analyze this non-personal information and organize it into user groups and audiences, based on factors such as age, gender, geography, interests and online actions. We and our partners then use these user groups and audiences, along with information about the possible relationships among different browsers and devices, to design and deliver customized advertising campaigns or other relevant content. This is called Interest-Based Advertising. We also use this data for other related purposes (for example, to do research regarding the results of online advertising campaigns or to better understand the interests or activities of website visitors).
In addition, to improve your ad experience on the F3 News and elsewhere on the Internet, we may send anonymous information to our advertising partners based on your browser’s activities, such as the type of pages viewed and categories of interests, so that the advertising you see is relevant to you. Advertising partners may use information regarding its own users to select which ads to display.
For more information on these practices and to know your choices about not having this information used, please refer to the following resources:
Statistical Analysis. We may use collected information to create aggregate statistics about activity on and visitors to the F3 News, including the number of return visits to the F3 News or our advertisers’ websites, the number of unique visitors that have viewed or “clicked” a particular ad or visited a particular web page and how much time is spent on each page of the F3 News. We may also create aggregate demographic statistics. We may use these aggregate statistics to measure interest in various areas of the F3 News, to better design the F3 News and to improve our marketing strategy and product offerings. We may share the aggregate statistical information with third parties. We also use third parties to assist us with collecting and using these aggregate statistics.
DISCLOSURES REQUIRED BY LAW.
As described above, certain uses of collected information may involve disclosure to third parties. In addition, we may disclose collected information in the good faith belief that we are required to do so by law, or when doing so is reasonably necessary to: (1) comply with the law or legal process; (2) respond to any claims; (3) protect and defend the rights, property or personal safety of F3 News and its subsidiaries and affiliates, as well as our customers, users or the public; or (4) protect against misuse or unauthorized use of the F3 NEWS. In addition, collected information may be disclosed as part of any bankruptcy, merger, sale, transfer of company assets or acquisition.